Strategic Website Copywriting for Brands Rooted inWellness

WORDS THAT HONOR THE DEPTH OF YOUR BRAND’S STORY

Make My Site Feel Like Home

You don't just want a website. You want a sanctuary for your brand that does what it’s here to do.

(you know, like selling the thing you’ve poured your heart into and letting people know it actually exists)

copy that doesn’t just
tell, it tends

With words that meet your people with warmth and clarity, inviting them into something deeper. So whether they’re booking a service, buying a product, or joining your list, your site guides them exactly where to go next.

THE DEEPLY ROOTED DIFFERENCE →

words that hold their weight

Because your brand’s story deserves to be both felt and found. 

I’ll guide you with copy that artfully shapes your brand’s message and direction to give you clarity and confidence to share your site with ease.

strategy that supports

I blend emotional resonance with intentional SEO to ensure your site does more than look good. Just the right amount of keywords, with search-friendly structure that actually makes sense for the real humans reading it.

from seed to story

Strategic Website Copywriting

your brand brought to life for the digital wild

  • A standard site includes: Home, About, Services, Contact, + one flex page (blog, resources, etc.)

    Final copy will be delivered in a Google Doc, lightly wireframed and ready for you to plug and play, or hand off to your designer

  • To ensure we nail your vision from day one

  • Through an in-depth brand questionnaire and my obsessive research skills, I’ll make sure I know your brand and your audience better than my favorite trail

  • This is an essential part of writing words that work. I’ll uncover the words and phrases your audience is actually typing into Google so we can lead them right to you.

  • Copy written with search engine optimization in mind, including proper heading structure and site structure. This ensures Google understands what your site is about and who to send your way.

  • Thoughtful collaboration and refinement so by the end, it really feels like home (and you can’t wait to show it off).

A STANDARD website copywriting package includes:

starting at: $2800

Molly Bauman of The Deeply Rooted Co working on a laptop from a cozy living room, creating website copy for holistic and wellness brands.
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THE WEB COPY PROCESS

(FROM SEED TO STORY)

  • First, a cozy chat about your goals, your audience, and what you want your website to really do for your business. This is where we clarify your story and set the foundation for your project.

  • I dig in and lay the groundwork with keyword research, industry analysis, and your audience’s needs. Then, I map out a clear structure for your site, deciding what sections you need and what they should convey to tell your story well.

  • I go into my writer’s cave, where I write until my eyes bleed. The goal? Copy that flows naturally, feels like you, and guides those curious brand fans to take the next step.

  • You’ll review drafts, and we’ll make sure every word lands just right. I polish it up until it’s perfectly ready for a smooth audience experience.

  • When the copy is ready to go live, you’ll have a website that not only feels right, but works like you want it to… it creates an experience, supports your growth over time, and makes you do a happy dance in your kitchen.

Let’s move mountains with your message.

INQUIRE NOW

Website Copywriting FAQs

  • It depends on the project size and scope, but typically it takes about 4 weeks from kickoff to final drafts. This timeline may be longer if you need additional pages. After our discovery call, you’ll receive a proposal that includes a timeline tailored to your project. I’ll keep you in the loop along the way so you’re never left wondering.

  • No worries — that’s why we start with a discovery session. We’ll dig into your brand story and goals, and together we’ll scope out a website that feels right. I’ll send over a custom proposal based on your needs. 

  • Website copywriting projects include strategic keyword research and copy that mindfully weaves in the right keywords in the right places. If you’re looking for SEO title tags, meta descriptions, image alt text, and more, let me know! We can scope out an add-on to give you a smart, holistic foundation for your site to support organic search traffic more deeply.

  • Absolutely!

  • If you’re still in the early stages of your business — figuring out who you serve, how you want to show up, and what offers feel aligned—it might be a little soon to invest in full website copy. That’s totally okay. Your first year is full of beautiful exploration and growth! When things start to feel rooted and clear, that’s a beautiful time to invest in messaging that reflects your direction. I’ll be here when you’re ready.

  • Once we officially kick things off, I’ll send you an in-depth client questionnaire to help me get to the heart of your brand. It usually takes 1–2 hours to complete (feel free to spread it out over a few days!), and it’s a foundational piece that shapes everything I write. We’ll also have a kickoff call to walk through key insights and talk strategy.

    If you have existing marketing materials that will support the copywriting process, you’ll be able to upload them to a shared Google Drive folder. From there, I’ll bring it all together — research, insights, and your brand’s essence — and shape it into clear, connected copy that’s rooted in strategy.

  • I know it feels weird to trust someone else with your brand voice. Not only will I get to know you and your voice through an in-depth questionnaire and on our strategy call, but I’ll research every aspect until it feels like my bff. I’ll analyze your existing content and any additional materials you give me to step inside your world. It really is my gift and I work hard to nail it every time.